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We have collaborated with a variety of industries, from beauty & wellness and floral businesses to major real estate agencies like DACHA, as well as boutique agencies and personal pages of successful agents and entrepreneurs.
over 270m views
over years of experience
Traffic and client generation with smart SEO
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ophir
Home
Generate leads for real estate properties
Increase the number of followers on the page
01
Conducted an audience analysis and defined the geographic locations for targeting.
- We tested creatives with and without pricing information.
- We launched one property per one GEO.
- We tested different GEOs: Europe, Asia, and the USA. Later, we focused on Europe and one specific property at the client's request.
- We used varying budgets across campaigns.
Once the daily budget increased and creatives were ready, we launched lead generation ads via lead forms, keeping one post running on traffic.
07
04
Integrated lead capture directly into the client’s CRM, significantly improving lead quality feedback and communication.
05
The main challenge was that Meta imposed a $50/day spend limit, which effectively restricted our ability to fully test and scale campaigns.
Launched existing posts with a traffic objective to increase awareness, attract followers, and warm up the new ad account. Later, we shifted focus toward lead generation.
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03
Simultaneously, we created technical briefs for static ad creatives for the properties that needed to be sold.
Adapted the ad strategy to Meta’s constraints, focusing on fewer but higher-quality leads through GEO testing and ongoing feedback from the client.
We started working on this project in April 2025.
How we approached the advertising strategy:
Client's request:
What we did
06
573
$0.49
830
$0.34
$285
$0.49
830
$0.34
$285
New followers:
Cost per follower:
Link clicks:
Cost per click (CPC):
Total spend:
Cost per follower:
Link clicks:
Cost per click (CPC):
Total spend:
(traffic & follower growth campaigns):
Before launching, we created a new ad account.
(The client also has a separate team running ads in parallel.)
(The client also has a separate team running ads in parallel.)
(lead generation campaigns):
Leads generated:
Average cost per lead:
Average CPM:
Average CTR:
Total spend:
Average cost per lead:
Average CPM:
Average CTR:
Total spend:
50
$43.6
$10.11
0.72%
$2,180
$43.6
$10.11
0.72%
$2,180
Results from April–June 2025
Traffic Campaign Results
Results from May–June 2025
Lead Generation Campaign Results
Social media:
Feel free to tell us more about your planned project and we will propose individual ideas & options set to make your project stand out!